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How is your promotional notebooks intelligence? Did you sluff off during class and forget to do your homework? Well, Sherpas School is in session. People have scrawled everything from significant thoughts to meaningless dooddles since the Chinese developed paper in 105 A.D. Where paper changed was the advent of keepers, organizers, and tools used with it. Given the reality that there is a complete population saturation of notebook ownership you have to ask yourself how to get cut into that staggering 300,000 million plus population figure in the United States.

You have the figures, so let’s apply that to your target audience. How about a cool jotter that would fit everyone, a unisex model that’s “grown up” enough for the oldest writer but still entertaining enough for the littlest handwriting student? Sherpas has that in products like our Sherpas Mini Spiral promotional notebooks, Spiral promotional notebooks, or Cali promotional notebooks to name just a couple examples. You could zero in a bit more - pick a more artistic version, one aimed at the business person, or a student special.

Now for critical thinking: unlike pens, cups, and other promotional items that can be reused hundreds of times, there are only so many uses one can get from many of the customized notebooks with logo given that they contain around 50-100 pages. Since it is almost a certainty that this will be a hit with retail targets, it means you get a repeat order. You do the math from here.


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